Featured better-for-you brands

We have curated a list of exciting brands in the better-for-you food and beverage companies space that are women-founded and owned. The powerful women leading these brands are changing the game with innovative, creative, and delicious consumer packaged goods.

Ourcart BFY Brands collage


Home to the world's first meat-alternative products burgers, jerky, pasta, and more made from kelp.

After learning about regenerative ocean-farming through the non-profit Green Wave and the environmental and economic benefits of seaweeds, co-founder Courtney Boyd Myers was hooked on getting more people to enjoy the sea vegetable. The avid kitesurfer and swimmer is on a mission to replace factory farming with ocean farming, the most sustainable form of food agriculture. They launched their first product "Kelp Jerky" in 2019 and have quickly grown and expanded.


A twist on healthy food snacks of dried fruit: plantain chip snacks hand-crafted by locals in Uganda.

Founder and CEO Renne Dunn left her job managing a yoga studio and boarded a plane to Uganda. In Uganda, she noticed the huge gap between farmers and the end food products. In the US, consumers look for products that serve a higher purpose and in Uganda, high unemployment and food waste existed in the market. Renne connected the dots and fused the ingenuity, drive, and bounty of Ugandan farmers with folks who crave good food and story.

Base Culture

Tasty grain-free and gluten-free breads and baked goods made from clean ingredients.

A 30-day Paleo challenge quickly became a lasting lifestyle for founder Jordann Windschauer to commit fully to healthy, wholesome living. Finding grain- and gluten-free baked goods proved to be a challenge so she started making her own and realized how many others were missing out on the pleasures of a delicious, all-natural snack. The brand began in Jordann's apartment in 2012 and has since expanded into a newly built 44,000 sq ft facility.


Limited-release bite-size blondies and other baked goods shipped nationwide.

The synthesis of passion and experience fuel founder Auzerais Bellamy's belief in her magnum opus of a seasonal collection of handmade blondies. After holding titles at some of the finest kitchens around the world, Auzerais created this one-of-a-kind cloud bakery to democratize fine-dining and create a workspace where people who are notoriously marginalized within the food industry could create and thrive. A lifelong advocate for women and people of color, the professional pastry chef and her brand offer distinct collections of blondies with rotating seasonal flavors.

Coolhaus Ice Cream

Women and LGBTQ+ founded and led dairy and dairy-free ice cream brand with unique flavors.

When Natasha and Freya founded Coolhaus in 2009, existing dessert brands on shelves didn't represent them as millennials, women, or members of the LGBTQ+ community. They created the brand they wanted to buy, from the product to the culture. Debuting to the crowd at Coachella, the brand was an instant hit and they've now grown into the top women-led ice cream company in the nation.

Cowgirl Creamery

Deliciously crafted organic cheeses from the extraordinary milk of the Marin and Sonoma counties in California.

Using organic dairy as a force for good, founders and friends Sure Conley and Peggie Smith craft award-winning cheeses using the knowledge they gained during their long careers in some of San Francisco's most famous kitchens. They started by launching a wholesale distribution business to bridge the gap between West Marin's farms and dairies and the hands of the Bay Area's finest chefs. Their headquarters featured a small cheesemaking room and from there, the idea for Cowgirl Creamery was born.

Drink Ramona

Wine-based canned beverage using the best of Italian spritz culture with the ideal combination of bubbles and bitterness.

Award-winning sommelier and founder of Ramona, Jordan Salcito, started out with a mission to build a business that contrinutes to a sustainable planet and a better world. Having overseen some of the world's best beverage programs, Jordan took her expertise to filling the void for better tasting, better-for-you, portable, organic beverages.

Fusion Jerky

Asian-style jerky inspired by flavors from around the world, fusing the East and West with real ingredients for unreal flavor.

Born into a family passionate about the art of creating traditional Asian jerky with unique flavors, KaiYen Mai was inspired to fuse American flavors with premier meat textures. When she summited Mt. Kilimanjaro and realized the nutritional and flavor needs for optimal performance, the idea for Fusion Jerky came to her. She ensures control over quality for the brand with her very own state-of-the-art processing facility in Nebraska.

Honey Mama's

Cocoa truffle bars to nourish and delight with every bite made using only five whole food, nutrient-rich ingredients.

Founder Christy Goldsby is dedicated to bringing delicious and nourishing comfort food treats to your table. From bread baker to healthy chocolate maker, Christy was inspired by a friend with a severe autoimmune disease to go on a raw food elimination diet. She then turned to look for ways to see food as medicine.


Coffee brand sourcing directly from female farmers in Kenya and Rwanda with all proceeds going directly to the female coffee producers.

Frustrated with the inequalities within the coffee industry after seeing it first-hand growing up, founder Margaret Nyamumbo made it her mission to give back to female farmers. Women provided 90% of the labor, but didn't own any land. After studying abroad in the US, Margaret returned home to Kenya with ideas on how to bring Kenyan coffee to the world while benefitting women farmers the most. The traceable coffee allows you to enjoy the coffee knowing that you are empowering farmers and they are earning sustainable wages.

Kaylie's Kitchen

Sunflower seed dips of bright and vibrant flavors to add flair into any restricted diet.

Founder Kaylie developed a love for food at a young age and continued that passion throughout college and afterwards by working in restaurant kitchens and as a private chef. Cooking for families with dietary restrictions, and food allergies and sensitivities, she saw their joy when she added bold flavors into their diets. From there, the idea for creamy Sunflower Seed Dips was born. The three flavors are free from the top 8 food allergens and create safe, versatile dip and sauce options for the 32 million+ people in the US struggling with food restrictions.

King Street Vodka

Vodka produced using GMO-free corn and alkaline water yielding an ultra-premium spirit with a hint of sweet vanilla flavor.

Inspired by Kate Hudson's fond memories of hosting friends at her former home on King Street in New York City, Hudson wanted to create a spirit for every experience. As the first female-led craft vodka brand, it was developed specifically to fill the need in the industry for a vodka geared toward women and aligns well with Hudson's health-conscious lifestyle.

Lil Bucks

Crunchy snacks and toppings made from sustainable fruit seed of buckwheat — free from the top 8 food allergens.

It started with an acai bowl in Australia. Topped with sprouted buckwheat seeds instead of sugary granola, founder Emily instantly fell in love with the seed's unique crunch and health benefits. Since then, Emily has been on a mission to share the love of buckwheat with others that love the crunch and want to feel their best. The brand launched at a Chicago fitness festival in 2018 and has since grown into stores nationwide and expanded with multiple product lines.

Mason Dixie Foods

Buttery, crumbly, and gooey biscuits and sandwiches prepared in the oven in a matter of minutes.

Founded by Ayeshah to redefine comfort food and homestyle cooking, the first generation American was inspired to make biscuits that reminded her of her childhood. She started out by giving up her corporate job and opening a small restaurant. After incredible feedback, Ayeshah was inspired to make biscuits available to customers at home. Now, the brand has grown and continues to champion uniqueness and guarantee diversity and inclusion.


The food movement of delicious crackers that uses climate-friendly ingredients, carbon neutral operations, and regenerative farmers.

Influenced by a nagging thought of wanting to create a better world for her newborn son, founder Julia Collins set out on a quest to create climate-friendly snacks. Her first major venture, the robot-powered Zume Pizza, made her a star in the foodtech space. Now, a small, curated supply chain for the entire sourcing operations allows Moonshot to fulfill their commitment to climate-friendliness. And that was just the beginning — Julia took it one step further by creating a platform called Planet FWD that helps other food companies to do the same.

Morris Kitchen

Mixers made with high-quality, all natural ingredients to help you create easy, well-crafted, and balanced cocktails.

When Kari Morris found the simplicity and sweetness of ginger syrup following her graduation from art school, she knew she could use the unique syrup to create something tangible, tasty, well packaged, and useful. Her dedication to socially responsible products has helped the brand expand internationally. People from around the world are contributing to finding innovative recipes to showcase the mixers.

Must Love Ice Cream

Non-dairy, plant-based ice cream of simple, recognizable ingredients made from either an oat milk or banana base.

Made by best friends who met during undergrad at college, Must Love came about due to the changing dietary needs of founders Hannah and Mollie. After both becoming lactose intolerant in their 20s, they made their own banana nice cream and that's when the lightning strike moment came to create such a dessert in an easier to eat form. After many batches and trials, they got their scoopable, delicious recipe down and now have an entire line of pints, novelty bars, and sprinkles.

Oat Haus

The perfect lovechild of taste and nutrition, this is the world's first-ever oat-based spread — Granola Butter.

Overwhelmed and struggling with pressure to eat perfectly clean all the time, founder and CEO Ali developed an eating disorder that spanned over 10 years. When trying to re-introduce nuts into her diet during recovery, her stomach couldn't handle it. The lack of healthy and delicious nut-free spreads inspired her to create her own, and that's where Granola Butter was born. Ali continues to help others feel less alone in their own journeys after years of retraining herself to have fun with food.

Partake Foods

Natural foods company known for cookies and baking mixes made with better-for-you and allergy friendly ingredients.

When founder Denise Woodard's daughter was diagnosed with multiple food allergies, she set on a mission to offer a selection of delicious, allergy-friendly foods for everyone to enjoy and share. All offerings are gluten free, non GMO, vegan, and free of the top 9 food allergens. Partake helps fight food insecurity through its partnership with No Kid Hungry and as a Black and Asian American woman, Denise is passionate about helping open doors for HBCU students.

Pop and Bottle

Canned organic almond and oat milk lattes with wholesome, simple ingredients.

Jash and Blair — two great friends who bonded over their love for coffee and wellness. After both relocating to the West Coast, they wondered why there was nothing on the shelves that was clean, dairy-free, without refined sugar, and organic. They decided to create what they wanted in their own lives and share it with millions of others. While not originally planning to create a female-focused coffee brand, they quickly realized their products were speaking to the female demographic.

PS Snacks

Modernized nostalgic treats of cookie dough and instant pudding with a healthy alternative twist of a chickpea base.

Founder Nikki Azzara was in college when she found out she was gluten intolerant. As a health-conscious foodie, she wanted more options to indulge. Realizing that these indulgent snacks couldn't be found in grocery stores, she created PS Snacks as a platform for healthier treats—made with real food, purposeful ingredients, and packed with nutrients. Nikki is a firm believer in finding balance and keeping a healthy lifestyle doesn't require you to starve your sweet tooth.

Sir Owlvericks

Meticulously roasted coffee from Southern California, bringing out the finest flavor of each unique bean.

Dating back to the era of French colonization in Vietnam, Grandpa Tang learned the craft of coffee roasting. In the 1980s, Papa Tang brought the craft to America. Three decades later, Granddaughter Amy Tang carried on the roasting tradition and started Sir Owlvericks, named from a thoughtful Owl and passionate and driven Maverick horse.

So Good So You

Probiotic juice shots with a nutrient-dense boost of superfoods to help you feel good, while also supporting the health of people and the planet.

A reformed corporate retail leader, founder Rita Katona left a big corporate job to start a little company to empower people to take charge of their health. This plant-based foodie and avid runner brought her love and knowledge for utilizing functional foods to feel better, and as a result, built passionate communities around doing better for people and the planet.


Zero sugar and artificial ingredient beverages with the natural silky sweetness of monk fruit.

Co-founder Jen's diagnosis with Type 1 diabetes sent her on the hunt for delicious, zero-sugar drink alternatives. Swoon's other co-founder, Cristina, and Jen went on a mission to change the idea that zero-sugar meant flavorless and that healthy living meant missing out. Finding a better tasting, 100% natural sugar alternative led them to leverage the natural sweetness of monk fruit to bring the flavors to life.

The mission of this initiative is to feature some of the brands in the better-for-you space that we find most exciting. Every product is independently selected and researched for the purposes of the curation of this page. Some featured brands are clients of OurCart, however this spotlight is not sponsored.

OurCart does not provide medical advice, diagnosis, or treatment. Any information published on this website or by this brand is not intended as a substitute for medical advice, and you should not take any action before consulting with a healthcare professional. Ratings are accurate as of time of publication.

Published July 2022.